Wildberry has a new lease on life. Let’s start from the beginning.
In 2011, Wildberry was born from one fairly simple thought.
Buying intimate products should not be uncomfortable. It should not feel embarrassing, rushed or suspicious.
Fifteen years later, we picked that thought back up.
We did not just repaint the walls. We essentially rebuilt the entire store from scratch. A new owner, a new team, a new design, a new product range and a completely new way of talking about this world.
This is our first blog post, and it felt honest to start with the most important question: what actually changed?
Same name. A completely new feel.
If you have ever browsed intimate product e-stores, you have probably noticed two extremes.
Some look like pharmacies: white background, a clinical feel, and no emotion anywhere.
Others go in exactly the opposite direction. Dark tones, lots of black, lots of leather, and a feeling that you should already know exactly what you are looking for.
Neither felt right to us.
We wanted to create a store that is simply… pleasant to visit.
Warm colors, a clear structure and a design that does not shout but has character. Bold enough not to be boring, and calm enough that you can focus on what you actually came here for.
That is also where our new tagline was born.
Ignite the fire within you.
It is not just a pretty sentence.
It means we do not tell you what you should want. Our goal is to give you enough information and a good enough environment so you can discover it calmly on your own.
An online store that does not waste your time
Let’s be honest.
The old store was slow, sometimes confusing, and too many things required more clicks than they should have.
This time we started with one question:
How quickly can a person reach the right product?
We built the entire store around that.
The whole selection is now divided into two big worlds.
Intimate Life brings together everything everyday: vibrators, dildos, lubricants, intimate care, condoms, massage products, selections for men, women and couples, LGBT+ categories, anal products, sex dolls, games and gift ideas.
Special Experiences is for those who want to explore a slightly bolder side. There you will find BDSM with all its subcategories: ropes, bondage sets, blindfolds, clamps, electrostimulation and a large lingerie selection.
We also made a whole series of small changes that actually matter in everyday use.
- Quick view for products, so you do not have to open ten different pages.
- Convenient sorting by best sellers, newest arrivals and highest rated products.
- A mobile view that is genuinely built for the phone.
- A separate deals page where all discounted products are in one place.
We went through the entire product range
It was not only the categories that changed.
We reviewed every product and asked ourselves a simple question: does this deserve to be here?
We added brands that people in Estonia are actually searching for.
Satisfyer. Tenga. Kiiroo. Durex. Leg Avenue. Waterfeel. Romp. Passion. Alive. Crazy Bull. Intense and many others.
From air pressure stimulators and app-controlled devices to classic condoms and quality water-based lubricants.
We also pay close attention to materials.
If a product is made of medical-grade silicone, we say so. If a lubricant is water-based or silicone-based, that is also clearly stated, because it directly affects how the product should be used.
And honestly, it makes no difference to us whether a product costs 7.95 euros or several hundred.
Every one of them deserves a good description.
Discretion is not a bonus. It is fundamental.
We live in Estonia.
Sometimes it feels like your neighbor recognizes your car before you do.
That is why we ship all orders in neutral packaging. No logos. No product names. Nothing that would reveal what is inside the box.
Payment is handled securely through Estonian payment solutions.
Customer support answers in Estonian, and a real person replies to you.
And because Wildberry is an Estonian e-store, you do not have to wait weeks for a package to arrive from the other side of the world.
These are the four things we promise with every order:
- fast delivery,
- discreet packaging,
- secure payment,
- an Estonian e-store.
What could you check out right away?
If this is your first time here, we recommend starting in three places.
Take a look at the new products, because we are constantly adding to the selection.
Peek at the deals, where all discounted products are conveniently in one place.
And do not miss our ongoing giveaway: entering takes less time than making a cup of coffee.
This is only the beginning
We do not want this blog to be just a place where one news item gets posted once a year.
Topics will start appearing here that there simply is no room for in product descriptions.
How do you choose your first vibrator? Why does silicone lubricant not mix with silicone toys? How do you clean and store toys properly? What does a safeword in BDSM actually mean? How do you talk about these topics with a partner so that no one feels uncomfortable?
Without moralizing.
Without embarrassment.
And without porn clichés.
Wildberry has been around since 2011.
Now we finally feel like the store we should have been all along.
Come explore.
